Free Privacy Policy Generator for Apps — GDPR & App Store Compliant

We've had three apps rejected by Apple for privacy policy issues. Not because the apps were doing anything wrong — because our privacy policies didn't say the right things in the right way. One rejection cost us a two-week launch delay during the holiday season.

This guide covers everything we learned: exactly what Apple and Google require, the specific sections reviewers check, how GDPR/CCPA/COPPA apply to mobile apps, and how to generate a compliant privacy policy in under 2 minutes without hiring a lawyer.

Why Apple and Google Require a Privacy Policy

This isn't optional — both stores will reject your app submission or suspend your listing if you don't have one.

The penalty for non-compliance: Apple will reject your app during review. Google will send a warning email giving you 30 days to fix the issue. If you don't, your app is removed from the store. We've seen developers lose tens of thousands of active users because of a privacy policy takedown they didn't notice in time.

Real App Rejections We've Seen (And How to Avoid Them)

These are actual rejection scenarios from our own experience and from developer forums:

What Your Privacy Policy Must Include (By Platform)

GDPR, CCPA, COPPA — Which Ones Apply to You?

Short answer: if your app is available worldwide (which most are), all of them probably apply. Here's the breakdown:

App Tracking Transparency (ATT) and Your Privacy Policy

Since iOS 14.5, Apple requires apps to ask for permission before tracking users across other apps and websites. This is the ATT prompt ("Allow [App] to track your activity across other companies' apps and websites?").

Your privacy policy needs to address ATT if:

• You use the IDFA (Identifier for Advertisers) for any purpose
• You use any advertising SDK (AdMob, Facebook Ads, etc.)
• You share user data with third parties for advertising purposes

What to include: State clearly whether your app tracks users, what identifier you use, and that users can opt out via iOS Settings → Privacy → Tracking.

If you don't track: Still mention ATT in your privacy policy. State that your app does not track users across other apps or websites. Apple reviewers look for this.

Google Play Data Safety Section — The New Requirement

Since July 2022, all apps on Google Play must complete a Data Safety section that appears directly on your Play Store listing. Users see an at-a-glance summary of what data your app collects and shares.

Critical: The Data Safety section and your privacy policy must be consistent. Google will warn you (and eventually suspend your listing) if they conflict. Here's the alignment process we follow:

1. List every SDK in your app — Firebase, Crashlytics, analytics, ad networks, payment processors.
2. For each SDK, check their official docs — they tell you what data types they collect.
3. Fill out the Data Safety form based on this complete list.
4. Generate your privacy policy mentioning the same data types and SDKs.
5. Cross-check — read both side by side before submitting.

How WhixFrame Generates Your Privacy Policy

We built WhixFrame's Legal Document Generator because we were tired of copy-pasting from templates that were always missing something. Here's how it works:

Each generation costs 1 credit (you get 3 free). The whole process takes under 2 minutes. Compare that to $500–$2,000 for a lawyer or 3–4 hours of DIY template editing.

Privacy Policy vs. Terms of Service vs. EULA

Developers often confuse these three documents. They serve different purposes:

Our recommendation: Generate all three. WhixFrame creates them from the same set of inputs, so there's no extra effort. You can bundle them with your app landing page into a single downloadable ZIP.

Where to Host Your Privacy Policy (Free Options)

Your privacy policy needs to be accessible via a public URL. Here are the options, ranked by our preference:

⚠️ Don't: Host your privacy policy behind a login wall, on a page that requires JavaScript to load, or on a URL that redirects. Apple's bot must be able to access it with a simple HTTP GET request.

What a Good App Privacy Policy Looks Like (Section by Section)

Here's the structure we recommend, and what WhixFrame generates:

1. Introduction — App name, developer name, what the app does, effective date of the policy.
2. Information We Collect — Break into subcategories: data you provide (name, email), data collected automatically (device info, usage data), and data from third parties.
3. How We Use Your Information — Map each data type to a specific purpose: providing the service, analytics, marketing, improving the app.
4. Third-Party Services — List every SDK/service that collects data, what they collect, and link to their privacy policies.
5. Data Retention — How long you keep each type of data and what happens when the retention period expires.
6. Your Rights — Access, correction, deletion, data portability. Include specific instructions for how to exercise each right.
7. Security — How you protect user data (encryption, access controls). Don't overclaim — say "commercially reasonable measures" not "impenetrable security."
8. International Data Transfers — If you process data outside the user's country, disclose this.
9. Children's Privacy — Your approach to users under 13 (even if your app doesn't target children, include a statement).
10. Changes to This Policy — How you'll notify users of updates.
11. Contact Information — Email address, physical address (required by some regulations), and response time commitment.

Pre-Submission Privacy Checklist