App Store Screenshot Size Guide 2026 — Every Device, Every Dimension
WhixFrame Team
App marketing tools built by developers who've shipped 20+ apps to the App Store and Google Play.
This page is our living reference for every screenshot dimension you need when publishing to the Apple App Store and Google Play Store in 2026. We update it within 48 hours of any official change from Apple or Google — bookmark it so you don't have to search for this information again.
We maintain this guide because we ran into dimension-related rejections ourselves (three times in our first year shipping apps). After the third rejection, we built this reference and eventually built WhixFrame's auto-sizing feature to avoid the problem entirely.
How App Stores Actually Use Your Screenshots
Before diving into pixel dimensions, it helps to understand why specific sizes matter:
- Apple App Store: Requires device-specific screenshots. If you only provide 6.7" screenshots (iPhone 16 Pro Max), Apple will auto-scale them for smaller devices. But if you provide device-specific screenshots for each family, users see pixel-perfect images for their exact device. This matters for conversion.
- Google Play Store: Uses a more flexible system. You upload screenshots that meet minimum/maximum size requirements, and Google scales them across devices. No device-specific uploads needed.
- Search result previews: Both stores show screenshots at significantly reduced sizes in search results (roughly 30–40% of actual size on phones). This means your text headlines need to be large enough to read at thumbnail scale.
iPhone Screenshot Sizes (2026)
Apple requires screenshots for at least the 6.7-inch display class (iPhone 16 Pro Max). All other sizes are optional but recommended for the best user experience.
| Device | Display | Portrait (W × H) | Landscape (W × H) | Required? |
|---|---|---|---|---|
| iPhone 16 Pro Max / 15 Pro Max | 6.7" | 1320 × 2868 | 2868 × 1320 | ✓ Required |
| iPhone 16 Pro / 15 Pro | 6.1" (ProMotion) | 1206 × 2622 | 2622 × 1206 | Optional |
| iPhone 16 / 15 / 14 | 6.1" | 1170 × 2532 | 2532 × 1170 | Optional |
| iPhone 16e / SE (3rd gen) | 4.7" | 750 × 1334 | 1334 × 750 | Optional |
| iPhone 8 Plus (legacy) | 5.5" | 1242 × 2208 | 2208 × 1242 | Legacy only |
💡 Practical advice: If you're short on time, create screenshots for the 1320 × 2868 size only. Apple will auto-generate smaller sizes from this one. We recommend this approach to start, then add device-specific screenshots for your top 2–3 markets once you have traction.
iPad Screenshot Sizes (2026)
iPad screenshots are required only if your app runs on iPad. If you've marked your app as iPhone-only in Xcode, skip this section.
| Device | Display | Portrait (W × H) | Landscape (W × H) |
|---|---|---|---|
| iPad Pro 13" (M4) | 13" | 2064 × 2752 | 2752 × 2064 |
| iPad Pro 11" (M4) | 11" | 1668 × 2388 | 2388 × 1668 |
| iPad Air (M2) / 10th gen | 10.9" | 1640 × 2360 | 2360 × 1640 |
| iPad mini (6th gen) | 8.3" | 1488 × 2266 | 2266 × 1488 |
Apple Watch Screenshot Sizes
Required only for watchOS apps:
| Device | Size (W × H) |
|---|---|
| Apple Watch Ultra 2 (49mm) | 410 × 502 |
| Apple Watch Series 10 (46mm) | 416 × 496 |
| Apple Watch Series 10 (42mm) | 374 × 446 |
Google Play Screenshot Sizes (2026)
Google Play is more forgiving than Apple — there's no device-specific requirement. Instead, you must meet minimum and maximum constraints:
| Rule | Requirement | Notes |
|---|---|---|
| Minimum dimension | 320px (shortest side) | Too small = blurry on modern phones |
| Maximum dimension | 3840px (longest side) | Anything higher gets rejected |
| Aspect ratio | Max 2:1 | 16:9 is safe, 2:1 is fine |
| Count per listing | 4 minimum, 8 maximum | Per listing type (phone, tablet) |
| File format | PNG, JPG, WebP | More flexible than Apple |
| Max file size | 8 MB per image | Compress if needed |
Recommended Sizes (What We Use)
Based on our experience, these dimensions work best:
| Device Type | Portrait | Landscape | Covers |
|---|---|---|---|
| Phone | 1080 × 1920 | 1920 × 1080 | 95% of Android phones |
| 7" Tablet | 1200 × 1920 | 1920 × 1200 | 7" tablets, small Chromebooks |
| 10" Tablet | 1600 × 2560 | 2560 × 1600 | 10" tablets, large Chromebooks |
Chromebook & Android Tablet Dimensions
If your app targets Chromebooks (which run Android apps via the Play Store), Google recommends providing landscape-oriented screenshots:
- Minimum: 1920 × 1080 (landscape)
- Recommended: 2560 × 1600 (landscape) for high-DPI Chromebooks
- Chromebook screenshots are uploaded separately in the Google Play Console under "Chromebook"
Most developers skip Chromebook screenshots, which is a missed opportunity. There are 50M+ active Chromebook users who access Android apps through the Play Store. If your app works well on a large screen, add Chromebook screenshots to stand out.
Screenshot Rejections: Common Reasons & Fixes
We've compiled the most common rejection reasons from our own experience and from the Apple/Google developer forums:
"Screenshots do not accurately depict the app"
Apple Guideline 2.3.3: Screenshots must reflect the actual app experience. If your screenshot shows a feature that doesn't exist, or shows a significantly different UI, Apple will reject. Fix: Always take screenshots from the actual app, not from design mockups.
"Wrong screenshot dimensions"
Dimensions must be exactly correct — not close, not rounded. 1320 × 2868 is accepted, 1320 × 2870 is not. Fix: Use WhixFrame or double-check with our table above before exporting.
"Screenshots contain transparency"
Apple does not allow PNG files with alpha transparency. Even if the background looks solid, if the PNG was exported with transparency enabled, it gets rejected. Fix: Flatten your image or export as JPG.
"Screenshots appear to show a competitor device"
Using a Samsung device frame in your App Store listing, or an iPhone frame on Google Play, can trigger a review flag. Fix: Match the device frame to the platform, or use a generic/borderless frame.
File Format, Color Space & Compression
| Spec | Apple App Store | Google Play Store |
|---|---|---|
| File format | PNG or JPG | PNG, JPG, or WebP |
| Transparency | ❌ Not allowed | ✓ Allowed |
| Color space | sRGB or Display P3 | sRGB recommended |
| Max file size | No official limit (but keep under 10 MB) | 8 MB per screenshot |
| Max count per locale | 10 screenshots | 8 screenshots |
Pro tip on compression: PNG files at 1320 × 2868 can easily be 5–10 MB each. If upload times are slow, use a tool like TinyPNG to compress without visible quality loss. We typically get 60–70% compression with zero perceptible difference.
Pro Tips From Shipping 20+ Apps
1. Export 1320 × 2868 First, Then Let Apple Scale
Creating device-specific screenshots for every size is a time sink. In our experience, the auto-scaled versions look fine for 90% of cases.
2. Use the Same Background Dimensions for Your Entire Set
If screenshot #1 is 1320 × 2868 and screenshot #2 is 1080 × 1920, Apple will reject the batch. All screenshots for a device class must use the same dimensions.
3. Google Play: Use 1080 × 1920 as Your Standard
This covers 95% of Android phones. Don't overthink Google Play dimensions — they're much more flexible than Apple.
4. Include iPad Screenshots Even If Optional
iPad screenshots appear in the "iPad Apps" section of search results, which has less competition. If your app supports iPad, this is free visibility.
5. Don't Mix Portrait and Landscape in the Same Set
While technically allowed, mixing orientations creates a jarring scroll experience in the App Store carousel. Pick one orientation and stick with it.
Quick Reference Card
The TL;DR for developers in a hurry:
- App Store (must-have): 1320 × 2868 (iPhone 16 Pro Max, portrait)
- App Store (iPad): 2064 × 2752 (iPad Pro 13", portrait)
- Google Play (phone): 1080 × 1920 (portrait)
- Google Play (tablet): 1600 × 2560 (portrait)
- Format: PNG or JPG (no transparency for Apple)
- Max per locale: 10 (Apple) / 8 (Google)
Want to skip the manual sizing entirely? WhixFrame auto-sizes your screenshots to the exact dimensions for every device — select your target, export, done.
Auto-Size Your Screenshots
Upload once, export every size. WhixFrame handles all dimensions for iOS and Android.
Try WhixFrame Free →Related Articles
How to Create App Store Screenshots Without Photoshop in 2026
A step-by-step guide to creating professional, high-converting App Store and Google Play screenshots using AI — based on our experience shipping 20+ apps. Includes real conversion data, common mistakes, and design principles.
LegalFree Privacy Policy Generator for Apps — GDPR & App Store Compliant
How to generate a free, legally compliant privacy policy for your iOS or Android app. Covers GDPR, CCPA, COPPA, App Tracking Transparency and the exact sections Apple and Google reviewers check. Includes real rejection examples.
Last updated: 2026-03-24 · Written by the WhixFrame team based on first-hand experience shipping apps to both stores.