App Privacy Policy Template 2026 — Annotated, App Store & Google Play Ready

Privacy Policy for [App Name]

Last updated: [Date]

[Developer Name / Company Name] ("we," "our," or "us") operates the [App Name] mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App. Please read this policy carefully. If you disagree with its terms, please discontinue use of the App.

We collect several types of information when you use our App:

Information You Provide Directly:

[Include only the types that apply to your app:]

• Account registration information: email address, display name, profile photo [if your app has accounts]

• Content you create: [notes, tasks, photos, etc. — describe specifically]

• Communications: support emails, feedback forms

Information Collected Automatically:

• Device information: device model, operating system version, unique device identifiers

• Usage data: features accessed, actions taken, session duration, screen views

• Diagnostic data: crash reports, performance data, error logs

[If you use location:] • Location data: [precise/approximate] location [describe why and when]

Information from Third-Party SDKs:

We integrate third-party services that may collect information automatically, including:

• Firebase Analytics (Google LLC): app usage events, session data, device identifiers. See Google's Privacy Policy at policies.google.com/privacy

• Firebase Crashlytics (Google LLC): crash reports including stack traces and device information

[Add other SDKs you use: AdMob, Mixpanel, Amplitude, RevenueCat, etc.]

We use the information we collect to:

• Provide and maintain the App and its features

• Create and manage your account [if applicable]

• Process in-app purchases [if applicable]

• Send push notifications you have opted into [if applicable]

• Analyze usage patterns to improve App performance and user experience

• Diagnose and fix technical problems through crash reports

• Respond to your support requests and communications

• Comply with legal obligations

[Do not include purposes you do not actually perform — Apple reviewers check for implausible claims]

We do not sell your personal information. We may share information with:

Service Providers: Third-party companies that help us operate the App, including Google LLC (Firebase services), [list others]. These providers process data only as instructed by us and under confidentiality obligations.

Legal Requirements: We may disclose information if required by law, court order, or government request, or to protect the rights, property, or safety of our users or the public.

Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or data practices.

[If you use advertising:] Advertising Partners: [Describe what data is shared with advertising partners, including whether advertising IDs are shared, and for what purpose.]

We retain personal information for as long as necessary to provide the App's services and fulfill the purposes described in this policy, unless a longer retention period is required by law.

• Account data: retained while your account is active, deleted within 30 days of account deletion request

• Analytics data: retained for [12/24] months, then automatically deleted

• Crash reports: retained for 90 days

• Support correspondence: retained for 2 years

To delete your account and all associated data, [describe the deletion method: go to Settings → Account → Delete Account, or email us at [contact email]]. We will process deletion requests within 30 days.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you

• Correction: Request correction of inaccurate personal information

• Deletion: Request deletion of your personal information and account

• Portability: Request your personal information in a portable format

• Objection: Object to our processing of your personal information

To exercise these rights, contact us at [contact email]. We will respond within 30 days. Note that some rights may not apply in all jurisdictions or may be limited by our legal obligations.

Account Deletion: You can delete your account directly in the App by going to [Settings → Account → Delete Account]. You can also request account deletion by emailing [contact email] with the subject "Account Deletion Request." We will delete your account and associated data within 30 days. Data shared with third-party services (such as analytics providers) may be subject to their own retention policies.

[If your app is NOT for children under 13:] Our App is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided personal information to us, we will delete it immediately. If you believe a child under 13 has provided us with personal information, contact us at [contact email].

[If your app IS for children or has mixed audience:] Consult with a lawyer regarding COPPA compliance before publishing. This requires significantly more specific disclosures and parental consent mechanisms.

If you have questions or concerns about this Privacy Policy or our data practices, contact us at:

[Developer Name / Company Name]

Email: [privacy@yourdomain.com]

[Optional: Physical address if required in your jurisdiction]

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this policy, and by providing notice within the App or by email for significant changes. Your continued use of the App after changes become effective constitutes your acceptance of the updated policy.